Elizabeth Nolan Brown // Blog

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More on Starbucks

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Because I am apparently now committed to blogging about Starbucks at least once per week: I thought this article by Jacob Grier, “The Rise and Fall of a Caffeine Empire,” was interesting:

… the charge that Starbucks was driving other shops out of business was never justified. Competitor Peet’s weathered the attack and continues to thrive. Relative newcomer Caribou Coffee has expanded to become the nation’s second largest coffee chain. Most importantly, there are more independent coffee shops today than ever before. The Specialty Coffee Association of America (SCAA), a trade group that tracks the market for high-end coffee, reports spectacular growth in the industry. In 1989, the SCAA estimated that there were just 585 coffee retailers in the United States. By 2006 that number had risen to nearly 24,000. Sixty percent of these shops are independently owned or part of micro-chains of less than ten units.

Starbucks didn’t take over the coffee retail market so much as it helped raise it out of its infancy.

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Written by Elizabeth

December 15, 2008 at 10:40 pm

Posted in Culture, Food

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