Elizabeth Nolan Brown // Blog

media. music. feminism. food. city-dwelling. story-telling. and other things.

Sepia-Washing

with 3 comments

Color? We can't afford color!

Color? We can't afford color!

A PR-exec friend of mine said yesterday that concern over “greenwashing”—the “unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public,” according to SourceWatch, which says it better than I could—is so last year.

The next thing to watch for, she said, is “bluewashing,” which somehow involves faux-activism on community water partnerships, or something. I wasn’t really paying attention to the last part, because I was busy coming up with my own term for a dastardly new kind of corporate/governmental hypocrisy:

Sepia-washing (n.): The unjustified appropriation of fiscal restraint or economic hardship by a company, industry, politician or non-government organization to create a recession-friendly image, sell a product or policy, or tr to rehabilitate their standing with the public. See: auto CEOs driving to Washington; this whole train business

Synonyms: recession-chic, depression porn

Pass it on.

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Written by Elizabeth

December 17, 2008 at 5:41 pm

Posted in Culture, Media

Tagged with ,

3 Responses

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  1. Bwahaha! I love it. I hope it catches on.

    erinelizabeth

    December 18, 2008 at 1:53 pm

  2. The sepia look of the house is perfect for this post. Loving it!

    Heather

    December 19, 2008 at 11:10 am

  3. Ahem…no attribution to the TRUE originator of the term???

    Johnny

    December 25, 2008 at 3:20 am


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